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74 Icknield Way, Baldock, Hertfordshire, SG7 5FH View on map
Opening hours: Tuesday - Saturday 10:30 - 17:00
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Situated within close proximity to the centre of the charming, historic market town of Baldock, Hertfordshire, in a fantastic location next to Ivel Springs nature reserve, this Retirement Living PLUS development will comprise of 57 elegant retirement apartments with 24 one-bedroom and 33 two-bedroom properties. Just a short stroll away from our new retirement homes in Baldock you’ll find a bustling town centre with a good mix of independent shops, restaurants and cafes and there’s great range of facilities and fitness classes, including yoga, at the nearby Knights Templar Sports Centre. The area also boasts excellent transport links with direct trains to Cambridge, London King’s Cross station, and Luton Airport just 16 miles away.

Discover Retirement Living with a big PLUS

In these delightfully hassle-free and high-spec Retirement Living PLUS apartments, we’ll help you take care of the little things – as well as the bigger chores - so you can focus on doing what you love. You’d find all the benefits of a Retirement Living development but with thoughtful extra services that are there for you now, and in the future. This includes a friendly Manager onsite at all times and a chef run bistro, for when you don’t feel like cooking – or just fancy a barista-style coffee with a friend. An hour’s domestic support every week is included – more if you want it, plus the option of tailored personal care on tap should you need it. Pets are welcome too! 

Low maintenance and sociable

This Retirement Living PLUS development in Baldock is designed to encourage community feeling to flourish, while also allowing you to enjoy the complete privacy of your own spacious retirement apartment. You’ll find stylish communal spaces, including two luxurious lounges with free Wi-Fi, and a large, landscaped garden with courtyard areas - ideal for meeting your friends, neighbours and family for a drink and a chat. There will also be a hotel-style guest suite as a convenient alternative when people come to stay. The communal facilities will become social hubs – a hive of informal gatherings and regular clubs, events and meet-ups to suit all sorts of interests. You’ll find things like film nights, pie and mash lunches, knitting clubs, cocktail evenings, music, yoga, birthday parties and even the odd fiesta.

Safe and secure

All our new retirement apartments are designed with intelligent ergonomics and Modern Methods of Construction to ensure they are a joy to live in. As well as being well-insulated, warm and energy-efficient, they have the latest safety and security features built in. You’ll benefit from a 24-hour emergency call system, fire detection and door camera entry, so you can see who it is before answering the door, as well as the reassurance of a manager onsite at all times.

Development Highlights

  • Close to Baldock's vibrant market town and amenities including independent cafes, shops and an established and well stocked library
  • Elegant one-bedroom and two-bedroom retirement apartments for sale
  • Lovely, landscaped courtyard gardens for evening cocktails and lazy afternoons with friends
  • Wellness Suite to pamper yourself & On-site chef-run bistro with ever changing seasonal menus plus barista coffee and cake
  • Elegant communal lounge with free wifi for socialising with friends and family and a private function room for hosting a games night or a private family party, stocked with a mini library and board games for all the family to enjoy
  • Staff on-call 24/7 and dedicated Estate Manager, Sharon, handles day-to-day running of the community

Key Features

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    Communal lounge
  • car icon
    Car parking
  • surveillance camera icon
    Camera entry system
  • 24 hour icon
    24/7 call system
  • bed icon
    Guest suite
  • Flower icon
    Landscaped gardens
  • cutlery icon
    Restaurant / Bistro
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    Estates Manager
  • Disability icon
    Wheelchair access
Retirement Living PLUS

What is Retirement Living PLUS?

Exclusive to the over 70s, you’ll enjoy your own private apartment with thoughtful assisted living services on the doorstep, including a subsidised restaurant and optional personal care packages.

Find out more >

Retirement Living at Norton Place

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Interactive Site Plan

Our interactive site plan allows you to easily find available retirement properties. Click the tabs to view each floor. You'll see that one-bedroom homes are in yellow and two-bedroom homes are in purple. When you click on a property, you'll find out whether it is available for sale, rent or shared ownership, as well as pricing. Click on 'view property' to find out more. Retirement homes shown in red are already reserved, sold or rented out, but may be available on our Resales website.

Explore properties

Occupancy options

Found a property that takes your fancy? Find out more about the practical details including information on service charge and FAQS.

The properties at this development are leasehold properties with a term of 999 years from and including 21/03/2023

You can buy properties on this development. If you’d like to own your retirement property, we can help make the move as stress-free as possible, including support with packing and removals. If you have a home to sell, we can even act as a cash buyer, so you’ll avoid chains and estate agent fees.
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Life and Living

Community News

Join us at one of our events

  • 21 May to 25 May
    Open Day
    10:30 - 17:00

    Join us for an Open Week

    21st May
    Norton Place, 74 Icknield Way, Baldock, Hertfordshire, SG7 5FH
    Come and take a tour of our beautiful development and receive a £20 M&S gift card when you visit during our open week*. 

Offers Too Good To Miss

  • Living room

    Enjoy 3 Years' Service Charges Paid!

    There has never been a better time to make Norton Place your home. Reserve a beautiful 1 or 2 bedroom apartment at our stunning development in Baldock and enjoy 3 years' service charge paid.*

    This offer is available alongside our hassle-free Smooth Move scheme, which will see you benefit from £2,500 towards your estate agency fees, £1,000 towards your legal fees and our full removals package including handyman service.

    Reserve before 31st July 2024 to take advantage of this offer.

    *T&C's apply

  • Smooth Move

    Smooth Move

    Nobody expects moving home to be easy, but we’re here to help you every step of the way; from the moment you make a reservation, through to the day you move in. Our Smooth Move service ensures everything goes like clockwork, which includes helping with the cost*.

    To find our more please call 0800 201 4811.

Michael Byrne

"I've thought about this and there's only one word to us that describes this place and that's "Utopia", It's absolutely fantastic!"


Things to do in Baldock

Life in Baldock
This popular market town is packed with charm and character, as well as plenty to do. It has a long and interesting history and is thought to have been was founded by the Knights Templar in the 1140s. Its rich architecture includes Georgian, Victorian, Edwardian and even Art Deco buildings. 

The town benefits from an array of local amenities making it ideal for retirement living, including a large Tesco Extra, a post office, library, dentist, several hairdressers and a sports centre. 

Foodies will love the many independent food retailers, restaurants and pubs in the town, including an award-winning butcher, popular bakery and much-loved Italian deli. The town is also renowned for its local cider. 

Out and about
If exploring is something you want to enjoy more of in retirement, then this location is hard to beat. The town’s train station provides direct services to the alluring attractions of Cambridge, London and Brighton, while the A1(M) also gives you easy access to the motorway network.

For outdoor adventures closer to home, the lovely Ivel Springs nature reserve is just next door to our proposed retirement apartments offering diverse wildlife and a number of marked walks to enjoy at your leisure.

Baldock facts:
33 miles
from london
Norton Place
74 Icknield Way, Baldock, Hertfordshire, SG7 5FH
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  • Conveniently situated close to these local amenities:
  • Baldock Town Bowls Club
  • Post Office
  • The Orange Tree Pub
  • Belle & Bee Beauty

Our proposed retirement apartments in Baldock will be just 0.5 miles away from the town centre with a number of high street brands, including Lloyds Pharmacy and Costcutter.

Baldock’s train station is 0.2 miles away from the new retirement development site. You can reach Cambridge by train in only 23 minutes and London King’s Cross in 42 minutes.

Getting to Location

If you are using a Sat Nav system you may need the full address of this development. The postcode may be newly created by Royal Mail and may not be accurate for some months.

Our people

The Team at Norton Place

a woman wearing a red scarf
a woman wearing a red scarf
Shelley Lawrence
Sales Consultant
I am excited to be able to share Norton Place in Baldock. As a Sales Consultant I look forward to enriching people's lives and joining them on the journey as we build together a new McCarthy Stone community.
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Looking for pre-loved?

Browse our range of beautiful pre-owned retirement properties

Resales near Hertfordshire

Useful Links

Please note that images are for illustrative purposes only. Images may include upgrades and optional extras which may be available for you to purchase at an additional cost. Please click here for further explanations. Floor plans and pricing are accurate at time of publication. Floor plans are for guidance purposes only and are subject to change. Prices may fluctuate depending on market conditions and availability.