Norton Place
74 Icknield Way, Baldock, Hertfordshire, SG7 5FH


With Part Exchange, we can act as a cash buyer for your home. There’s no estate agent fees and no chains. Just a guaranteed sale at a great price - so you could be enjoying the McCarthy Stone lifestyle sooner.
To find out more please call 0800 201 4811.
*T&Cs apply- Available now
Over 60s retirement property for sale in Baldock, Hertfordshire
Call 0800 201 4811 now or sign up for updates to find out more about these superb new retirement homes in Baldock, Hertfordshire.
Situated within close proximity to the centre of the charming, historic market town of Baldock, Hertfordshire, in a fantastic location next to Ivel Springs nature reserve, this Retirement Living PLUS development will comprise of 57 elegant retirement apartments with 24 one-bedroom and 33 two-bedroom properties. Just a short stroll away from our new retirement homes in Baldock you’ll find a bustling town centre with a good mix of independent shops, restaurants and cafes and there’s great range of facilities and fitness classes, including yoga, at the nearby Knights Templar Sports Centre. The area also boasts excellent transport links with direct trains to Cambridge, London King’s Cross station, and Luton Airport just 16 miles away.
Retirement Living with a big PLUS
Our properties for sale and rent in Baldock, Hertfordshire offer you the complete privacy of your own spacious apartment, but with a friendly community outside your front door – and assisted living services to support you too.
Independence combined with support
- There’s a friendly manager on-site 24/7
- An hour’s domestic support each week is included – but you can have more if you want it.
- Tailored personal care should you need it.
Apartments designed with you in mind
All these retirement homes are cleverly designed with smart yet stylish features, like easy turn taps, to make life easier now and in the future. Low maintenance, warm and elegant, with the latest security and safety features built in, most of our homeowners enjoy cheaper bills. Parking is available and well-behaved pets are welcome!
Key development information
Norton Place
Opening hours: Tuesday - Saturday 10:30 - 17:00
Purchase
- 1 bed from £278,000
- 2 beds from £370,000
Rental available
Development highlights
- Beautifully landscaped gardens, potting shed and raised planters, allowing you to nurture your passion for gardening
- Enjoy evening cocktails, everyday socialising or lazy afternoons with friends in our stylish communal lounge & gardens
- Chic Wellness Suite for onsite pampering, hair stylists & manicurists visit weekly
- Hotel-style Guest Suite for loved ones to stay, making hosting a breeze
- Onsite chef-run bistro with ever changing, delicious seasonal menus served daily by our wonderful chef Bernie
- Friendly & supportive Estate Manager, Sharon onsite 24/7 for your peace of mind
- Want to experience the lifestyle at Norton Place? Book our try before you buy for a taste of just how good your next chapter could be!
- Tailored domestic support and personal care available should you need it
- Close to Baldock's vibrant market town and amenities including independent cafes and shops
Key Features Key Features for Norton Place
- Communal lounge
- Car parking
- Camera entry system
- 24/7 call system
- Guest suite
- Landscaped gardens
- Restaurant / Bistro
- Estates Manager
- Wheelchair access
- Wellness suite
Explore retirement properties at Norton Place
Norton Place interactive site plan
Useful documents

Additional brochures available for instant PDF download
These properties are available for sale and rent
We’ve flexible options to suit your lifestyles and financial circumstances. Your friendly Sales Consultant can help you choose the right one for you, so you can start planning life in your lovely new home.
The properties at this development are leasehold properties with a term of 999 years from and including 21/03/2023
You can buy properties on this development. If you’d like to own your retirement property, we can help make the move as stress-free as possible, including support with packing and removals. If you have a home to sell, we can even act as a cash buyer, so you’ll avoid chains and estate agent fees.
That depends on your individual circumstances, but in many cases, service charges are lower than like-for-like costs in a previous property. Our research shows you could save over £2,300 a year on household bills in a McCarthy Stone retirement apartment when compared to a typical home*. Read about how we can save money on your cost of living.
Call 0800 201 4811 or contact us online to find out more about our service charges.
*Typical net saving when running a McCarthy Stone Retirement Living apartment when compared to the cost of running a typical home is £2,312 per year. Source: Internal research carried out by McCarthy Stone, 2022. Based on information from Address Intelligence using a combination of census, EPC, and planning permission.
Usually people take between 12 to 16 weeks to complete the purchase of their new retirement home, but we will try and be as flexible as possible to suit your individual circumstances.
Once you’ve reserved your retirement property, it’s likely you’ll need to sell your current home. Part exchange means we’ll buy the property from you making the process quicker and easier.
Our Part Exchange offer includes:
- Certainty: relax in the knowledge that you’ll move in on a set date and that the sale price is fixed.
- Convenience: enjoy a stress-free way to sell your home without redecorating or having to prepare your home for viewings.
- Access: to your sold property for up to two weeks after completion.
- Financial benefits: there is no need to pay for estate agent fees and we’ll provide up to £1,000 towards solicitor fees*.
- A smooth move: our part exchange offer includes a free specialist removals service
Part Exchange in just 3 simple steps:
- Valuation:
Three independent local estate agents and a surveyor will value your property. - Offer:
You’ll receive an offer from us based on these valuations. There’s no obligation to accept, and you may get a higher price on the open market. It’s up to you whether the benefits of part exchange outweigh this. - Sold:
Should you accept this offer, we’ll work with your legal representatives to finalise the contracts — and even contribute £1,000 towards your solicitor fees*.
*T&Cs apply. Read the full T&Cs.
We have an expert resales team for people selling our retirement properties, with an extensive database of customers waiting to move in. This helps us to sell faster and at a better price than traditional estate agents, and the majority of our resale prices increase in net value. View resale retirement homes.
You can rent a retirement home on this development. Renting is an easy, flexible and quick way to enjoy life in a McCarthy Stone community. Did you know? No service charge is payable when you rent.
* To be offset against your initial payment and fully refundable should your tenancy not proceed
An Assured Tenancy on a retirement rental gives you legal protection, meaning that if you abide by the conditions of your tenancy, you can live in the property for as long as you like. If you wish to move at the end of 12 months, then you can serve notice after 10 months to give two months’ notice. The notice period is always two months.
Contact us online or call 0800 201 4811 for more information about our retirement rentals.
If you’d like to move into a McCarthy Stone retirement rental, we’ll ask you to complete a Rental Application Pack and an Income and Expenditure form. These give us the information we need to do standard background checks. You’ll be asked for proof of income, savings and/or pensions, along with copies of your last three months’ bank statements. You’ll also be asked to provide identification documents that comply with the latest Government Right to Rent regulations.
Contact us online or call 0800 201 4811 for more information about moving into our retirement rentals.
Yes. You pay a deposit to secure your rental retirement property which is offset against your first month’s rental payment. A Tenancy Deposit, equivalent to five weeks' rent, will need to be paid when your tenancy begins.
Contact us online or call 0800 201 4811 for more information about deposits.
All payments for our retirement rentals are due on the 1st of each month and must be paid by direct debit. Your rent includes all of the development’s service charges, ground rents (if applicable) and property maintenance.
Contact us online or call 0800 201 4811 for more information about our retirement rentals.
How much is the service charge?
- 1 bedroom apartment £178.85 per week reviewed annually
- 2 bedroom apartment £236.16 per week reviewed annually
- Renting? Service Charge paid by the property owner, not by the tenant.
Examples show prices available at this development
We don't make a penny from our service charges
Your service charge covers the services and amenities you enjoy at this development for a safe, comfortable, sociable and happy retirement. It includes things like wages for your on-site team, security systems and keeping communal spaces and gardens spick and span—and it’s all provided at cost price.

What is included in the service charge
- Electricity, heating and lighting (communal areas)
- Water and sewage (communal areas and apartments)
- Professional fees
- Maintenance of building and gardens
- Emergency call system
- Building insurance
- Income from Guest Suite and sundry income
- Development staff
- Future maintenance fund
- Restaurant
- Domestic assistance
We're here to help every step of the way
Key features of our retirement properties

Contemporary spaces
With stylish fitted kitchens, bright spacious living rooms and attractive modern bathrooms.

Ergonomic design
Our properties are packed with clever, and subtle, design features to make life easier as we age.

Safety and security
Including 24-hour emergency call out, fire detection, intruder alerts and door camera entry.

Energy efficient
Well-insulated and warm so you can stay cosy whatever the weather and save on bills too.
Frequently asked questions
Find out more with our FAQs. Still got a question? Call our friendly team on 0800 201 4811 or get in touch online.
Exclusively for those over 70, Retirement Living PLUS developments provide an independent lifestyle with assisted living facilities and additional lifestyle and care services as and when you need them. There’s an on-site restaurant/bistro providing delicious meals every day in a sociable environment and a member of our management team is on-site 24 hours-a-day, 365 days a year to provide reassurance.
- An hour’s domestic assistance every week is included in the service charge. This is for light cleaning of your apartment. We also offer a range of additional services on a pay as you go basis such as laundry and bedding change, shopping and general errands including prescription collection, help with technology and paperwork and lots more. For those who may need it, we can provide personal care and support packages, these are individually tailored to suit your needs, and can cover any aspect of personal care. We are also here if you’d like and extra companionship or to escort you to your favourite activities. We are registered with the Care Quality Commission and our rates are highly competitive and our staff team fully trained and supervised.
- Care and support services are delivered by our staff who are employed on-site.
- You only pay for additional care and support when you need it. We understand things change in life so you can dial up or down the support you receive from us at any time, putting you in control.
We can arrange a private and confidential Wellbeing Assessment to put a personalised support plan in place, which means you have all the care and support you need from the moment you move in. Talk to us on 0800 201 4811 or get in touch online to find out more about our flexible care and support packages.
Our Retirement Living PLUS assisted living properties include ‘hidden care’ designed so people can age in place in style and comfort. This includes telecare technology so if you choose, we can remotely monitor your wellbeing without being intrusive to your privacy.
Our apartments are designed with waist-height ovens and plug sockets, slip-resistant flooring, hearing loops for the TV and lever taps in the bathrooms, as standard. Our retirement properties are also designed to be usable by people with mobility aids/walkers as well as being easily adapted to be wheelchair users. It’s also just as important that the homes look beautiful and feel homely. We design homes people feel proud and happy to live in where any adaptations are as discreet as possible.
To make life easy:
- There are lifts to all floors
- Apartments are fitted with personal emergency alarms, as well as integrated fire alarms and camera entry systems.
- As well as having a contemporary kitchen in their own apartment, customers can eat at the bistro-style restaurant on-site.
- There are sociable shared areas, including a homeowners’ lounge, function room and maintained gardens.
- Our sites offer a calendar of events, clubs and activities to suit all interests.
- Having guests and relatives stay over is easy as they are welcome to stay overnight in our guest suites.
- One hour of domestic assistance per week is included in the service charge.
- Have the security of knowing additional care and support is available from our in-house staff teams, if any, when you want it.
- There are staff on-site 24/7 day and night, so always someone here should you need help.
Service charges cover the day-to-day costs of management and maintenance within our retirement developments, such as the heating and cleaning of communal areas, buildings insurance and redecoration. They are tightly regulated by national legislation and must relate to the management services provided within the development, not to construction or repair costs. Our service charges are ‘pass through’ costs which we do not mark up in any way. They are the costs of running your development.
Our service charge varies from development to development reflecting their different sizes and facilities, but they are calculated in the same way across the country.
Costs in Retirement Living PLUS developments are higher than in Retirement Living developments to reflect the increased staffing costs, the provision of care and lifestyle support packages, and the table-service restaurants/bistros provided on-site.
Call 0800 201 4811 or contact us online to find out more about our service charges.
Meet the team at Norton Place

Shelley
I am excited to be able to share Norton Place in Baldock. As a Sales Consultant I look forward to enriching people's lives and joining them on the journey as we build together a new McCarthy Stone community.

Your local amenities at Norton Place
74 Icknield Way, Baldock, Hertfordshire, SG7 5FH
- Baldock Town Bowls Club
- Post Office
- The Orange Tree Pub
- Belle & Bee Beauty
- Baldock Train Station
Our proposed retirement apartments in Baldock will be just 0.5 miles away from the town centre with a number of high street brands, including Lloyds Pharmacy and Costcutter.
Baldock’s train station is 0.2 miles away from the new retirement development site. You can reach Cambridge by train in only 23 minutes and London King’s Cross in 42 minutes.
Getting to Location
If you are using a Sat Nav system you may need the full address of this development. The postcode may be newly created by Royal Mail and may not be accurate for some months.

Retirement living in Baldock
Just north of London, Baldock is a popular historic market town known for its charm, character and links to the Knights Templar in the 1140s. Its rich architecture includes Georgian, Victorian, Edwardian and even Art Deco buildings and it is packed with amenities for happy retirement living.
Local retirees enjoy:
- The convenience of a Tesco Extra, a post office, a library, dentists, several hairdressers, a bowls club and a sports centre.
- Independent and historic pubs, cafes and restaurants including The Orange Tree pub.
- Local clubs, community activities and events such as annual beer and music festivals.
- Exploring the countryside and many walking trails, as well as the peaceful suburban style streets.
- Good transport connections to the surrounding towns and cities like Brighton, Cambridge and London.
Community news
From homeowner stories to events and fundraising, read the latest news from in and around Norton Place.
What's on at Norton Place

Leisure Centre
In local communityYou’ll find a leisure centre with fitness classes, a gym and swimming pool close by.

Local Café
In local communityThere’s a lovely café close by, idea for a cuppa and cake with friends.

Bowling Club
In local communityHomeowners enjoy spending time at the local community bowling green and club.

Library
In local communityWe’re close to a library offering community facilities and clubs/events.
Meet our happy homeowners

My mother moved into Norton Place, Baldock in November and it has been a brilliant move. It's a gorgeous interior with great facilities, the on-site staff are wonderful and my mother is thriving there.
Victoria, Daughter of a Homeowner at Norton Place, Baldock

Robert, Son of a Homeowner at Norton Place
Join us for our upcoming events
You’ll meet our friendly team and have the opportunity to chat to some of the homeowners who already call Norton Place home.
Whilst you’re here, you may wish to take a tour of our stunning show apartments and discover the McCarthy Stone lifestyle for yourself.
Feel free to bring your family and friends along too.
To book your place call 0800 201 4811 or
Book onlineWelcome Wednesday

Join us and enjoy a cup of tea or coffee and light refreshments in the Homeowners Lounge.
You’ll meet our friendly team and have the opportunity to chat to some of the homeowners who already call Norton Place home.
Whilst you’re here, you may wish to take a tour of our stunning show apartments and discover the McCarthy Stone lifestyle for yourself.
Feel free to bring your family and friends along too.
To book your place call 0800 201 4811 or
Book onlineWhether you’re just starting to explore your next move or have already fallen in love with one of our stunning homes, this is the perfect opportunity to see what life could be like.
Chat with our welcoming homeowners, explore our beautifully designed properties, and see for yourself why so many say, “I only wish I’d moved sooner.”
To book your place call 0800 201 4811 or
Book onlineVisit Our Open House Event

Join us for an exclusive Open House Event and experience firsthand the community spirit that makes Norton Place so special.
Whether you’re just starting to explore your next move or have already fallen in love with one of our stunning homes, this is the perfect opportunity to see what life could be like.
Chat with our welcoming homeowners, explore our beautifully designed properties, and see for yourself why so many say, “I only wish I’d moved sooner.”
To book your place call 0800 201 4811 or
Book onlineFind the latest promotions and seasonal special offers here

Part Exchange for a fast and hassle-free sale
With Part Exchange, we can act as a cash buyer for your home. There’s no estate agent fees and no chains. Just a guaranteed sale at a great price - so you could be enjoying the McCarthy Stone lifestyle sooner.
To find out more please call 0800 201 4811.

Smooth Move
Nobody expects moving home to be easy, but we’re here to help you every step of the way; from the moment you make a reservation, through to the day you move in. Our Smooth Move service ensures everything goes like clockwork, which includes helping with the cost*.
To find our more please call 0800 201 4811.

Try before you buy
If you’ve been thinking about what living in one of our developments is really like, now is the perfect time to give it a try. We are offering a complimentary two night stay in one of our fully furnished retirement apartments.
To arrange a stay call us on 0800 201 4811.
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Please note that images are for illustrative purposes only. Images may include upgrades and optional extras which may be available for you to purchase at an additional cost. Please click here for further explanations. Floor plans and pricing are accurate at time of publication. Floor plans are for guidance purposes only and are subject to change. Prices may fluctuate depending on market conditions and availability.