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Icknield Way, Baldock, Hertfordshire, SG7 5AN View on map
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Sign up now for updates and get first choice and early bird offers on Norton Place Retirement Living PLUS apartments, Baldock. Call 0800 201 4811 to find out more – they’re bound to be snapped up quickly.

Situated within close proximity to the centre of the charming, historic market town of Baldock, Hertfordshire, in a fantastic location next to Ivel Springs nature reserve, this Retirement Living PLUS development will comprise of 57 elegant retirement apartments with 24 one-bedroom and 33 two-bedroom properties. Just a short stroll away from our new retirement homes in Baldock you’ll find a bustling town centre with a good mix of independent shops, restaurants and cafes and there’s great range of facilities and fitness classes, including yoga, at the nearby Knights Templar Sports Centre. The area also boasts excellent transport links with direct trains to Cambridge, London King’s Cross station, and Luton Airport just 16 miles away.

Discover Retirement Living with a big PLUS

In these delightfully hassle-free and high-spec Retirement Living PLUS apartments, we’ll help you take care of the little things – as well as the bigger chores - so you can focus on doing what you love. You’d find all the benefits of a Retirement Living development but with thoughtful extra services that are there for you now, and in the future. This includes a friendly Manager onsite at all times and a chef run bistro, for when you don’t feel like cooking – or just fancy a barista-style coffee with a friend. An hour’s domestic support every week is included – more if you want it, plus the option of tailored personal care on tap should you need it. Pets are welcome too! 

Low maintenance and sociable

This Retirement Living PLUS development in Baldock is designed to encourage community feeling to flourish, while also allowing you to enjoy the complete privacy of your own spacious retirement apartment. You’ll find stylish communal spaces, including two luxurious lounges with free Wi-Fi, and a large, landscaped garden with courtyard areas - ideal for meeting your friends, neighbours and family for a drink and a chat. There will also be a hotel-style guest suite as a convenient alternative when people come to stay. The communal facilities will become social hubs – a hive of informal gatherings and regular clubs, events and meet-ups to suit all sorts of interests. You’ll find things like film nights, pie and mash lunches, knitting clubs, cocktail evenings, music, yoga, birthday parties and even the odd fiesta.

Safe and secure

All our new retirement apartments are designed with intelligent ergonomics and Modern Methods of Construction to ensure they are a joy to live in. As well as being well-insulated, warm and energy-efficient, they have the latest safety and security features built in. You’ll benefit from a 24-hour emergency call system, fire detection and door camera entry, so you can see who it is before answering the door, as well as the reassurance of a manager onsite at all times.

Development Highlights

  • Close to Baldock’s historic town centre and amenities including shops, cafe and a sports centre
  • Elegant one-bedroom and two-bedroom retirement apartments for sale or rent
  • Two communal lounges with free Wi-Fi for socialising with neighbours, friends and family
  • Lovely, landscaped courtyard gardens for evening cocktails and lazy afternoons with friends
  • On-site chef-run bistro with ever changing seasonal menus plus barista coffee and cake
  • Manager onsite 24/7, plus tailored domestic support and personal care on tap should you need it

Key Features

  • Communal lounge
  • Car parking
  • Camera entry system
  • 24/7 call system
  • Guest suite
  • Landscaped gardens
  • Restaurant / Bistro
  • Estates Manager
  • Wheelchair access

Retirement Living at Norton Place

Baldock CGI RLP Front

Watch a CGI video that brings the exterior of this development to life

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Occupancy options

Found a property that takes your fancy? Find out more about the practical details including information on service charge and FAQS.
You can buy properties on this development. If you’d like to own your retirement property, we can help make the move as stress-free as possible, including support with packing and removals. If you have a home to sell, we can even act as a cash buyer, so you’ll avoid chains and estate agent fees.

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Upcoming events

Come and Visit Us

  • 21 Jul
    Discovery Day Invite - Front Image: Living Room
    11:00 - 14:00

    Discovery Day

    Mercure Letchworth Hall Hotel, Letchworth Lane, Letchworth Garden City, Hertfordshire, SG6 3NP


    You’re invited to discover even more about Norton Place.

    Join us at our second Discovery Day to take a closer look at our apartment plans. We’re delighted to be welcoming you in as we show you what’s in store at our new Retirement Living Plus development in Baldock, as well as share updates on what has been happening. Join us for a for tea and lunch to find out more. Feel free to bring along friends and family too.

    The number of appointments are limited, to book your place call today on 0800 201 4811.

    We look forward to seeing you.


Offers Too Good To Miss

  • Smooth Move

    Smooth Move

    Nobody expects moving home to be easy, but we’re here to help you every step of the way; from the moment you make a reservation, through to the day you move in. Our Smooth Move service ensures everything goes like clockwork, which includes helping with the cost*.

    To find our more please call 0800 201 4811.

Michael Byrne

"I've thought about this and there's only one word to us that describes this place and that's "Utopia", It's absolutely fantastic!"


Things to do in Baldock

Life in Baldock
This popular market town is packed with charm and character, as well as plenty to do. It has a long and interesting history and is thought to have been was founded by the Knights Templar in the 1140s. Its rich architecture includes Georgian, Victorian, Edwardian and even Art Deco buildings. 

The town benefits from an array of local amenities making it ideal for retirement living, including a large Tesco Extra, a post office, library, dentist, several hairdressers and a sports centre. 

Foodies will love the many independent food retailers, restaurants and pubs in the town, including an award-winning butcher, popular bakery and much-loved Italian deli. The town is also renowned for its local cider. 

Out and about
If exploring is something you want to enjoy more of in retirement, then this location is hard to beat. The town’s train station provides direct services to the alluring attractions of Cambridge, London and Brighton, while the A1(M) also gives you easy access to the motorway network.

For outdoor adventures closer to home, the lovely Ivel Springs nature reserve is just next door to our proposed retirement apartments offering diverse wildlife and a number of marked walks to enjoy at your leisure.

Baldock facts:
33 miles
from london
Norton Place
Icknield Way, Baldock, Hertfordshire, SG7 5AN
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  • Conveniently situated close to these local amenities:
  • Baldock Town Bowls Club
  • Post Office
  • The Orange Tree Pub
  • Belle & Bee Beauty

Our proposed retirement apartments in Baldock will be just 0.5 miles away from the town centre with a number of high street brands, including Lloyds Pharmacy and Costcutter.

Baldock’s train station is 0.2 miles away from the new retirement development site. You can reach Cambridge by train in only 23 minutes and London King’s Cross in 42 minutes.

Getting to Location

If you are using a Sat Nav system you may need the full address of this development. The postcode may be newly created by Royal Mail and may not be accurate for some months.

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Please note that images are for illustrative purposes only. Images may include upgrades and optional extras which may be available for you to purchase at an additional cost. Please click here for further explanations. Floor plans and pricing are accurate at time of publication. Floor plans are for guidance purposes only and are subject to change. Prices may fluctuate depending on market conditions and availability.