Sign up now for updates and get first choice and early bird offers on Norton Place Retirement Living PLUS apartments, Baldock. Call 0800 201 4811 to find out more – they’re bound to be snapped up quickly.
Situated within close proximity to the centre of the charming, historic market town of Baldock, Hertfordshire, in a fantastic location next to Ivel Springs nature reserve, this Retirement Living PLUS development will comprise of 57 elegant retirement apartments with 24 one-bedroom and 33 two-bedroom properties. Just a short stroll away from our new retirement homes in Baldock you’ll find a bustling town centre with a good mix of independent shops, restaurants and cafes and there’s great range of facilities and fitness classes, including yoga, at the nearby Knights Templar Sports Centre. The area also boasts excellent transport links with direct trains to Cambridge, London King’s Cross station, and Luton Airport just 16 miles away.
Discover Retirement Living with a big PLUS
In these delightfully hassle-free and high-spec Retirement Living PLUS apartments, we’ll help you take care of the little things – as well as the bigger chores - so you can focus on doing what you love. You’d find all the benefits of a Retirement Living development but with thoughtful extra services that are there for you now, and in the future. This includes a friendly Manager onsite at all times and a chef run bistro, for when you don’t feel like cooking – or just fancy a barista-style coffee with a friend. An hour’s domestic support every week is included – more if you want it, plus the option of tailored personal care on tap should you need it. Pets are welcome too!
Low maintenance and sociable
This Retirement Living PLUS development in Baldock is designed to encourage community feeling to flourish, while also allowing you to enjoy the complete privacy of your own spacious retirement apartment. You’ll find stylish communal spaces, including two luxurious lounges with free Wi-Fi, and a large, landscaped garden with courtyard areas - ideal for meeting your friends, neighbours and family for a drink and a chat. There will also be a hotel-style guest suite as a convenient alternative when people come to stay. The communal facilities will become social hubs – a hive of informal gatherings and regular clubs, events and meet-ups to suit all sorts of interests. You’ll find things like film nights, pie and mash lunches, knitting clubs, cocktail evenings, music, yoga, birthday parties and even the odd fiesta.
Safe and secure
All our new retirement apartments are designed with intelligent ergonomics and Modern Methods of Construction to ensure they are a joy to live in. As well as being well-insulated, warm and energy-efficient, they have the latest safety and security features built in. You’ll benefit from a 24-hour emergency call system, fire detection and door camera entry, so you can see who it is before answering the door, as well as the reassurance of a manager onsite at all times.
Development Highlights
- Close to Baldock’s historic town centre and amenities including shops, cafe and a sports centre
- Elegant one-bedroom and two-bedroom retirement apartments for sale or rent
- Two communal lounges with free Wi-Fi for socialising with neighbours, friends and family
- Lovely, landscaped courtyard gardens for evening cocktails and lazy afternoons with friends
- On-site chef-run bistro with ever changing seasonal menus plus barista coffee and cake
- Manager onsite 24/7, plus tailored domestic support and personal care on tap should you need it
Key Features
- Communal lounge
- Car parking
- Camera entry system
- 24/7 call system
- Guest suite
- Landscaped gardens
- Restaurant / Bistro
- Estates Manager
- Wheelchair access
Retirement Living at Norton Place

Watch a CGI video that brings the exterior of this development to life
Explore properties:
Occupancy options
- Communal area costs inc. electricity, heating and lighting
- Future maintenance fund
- Water and sewage (communal areas and apartments)
- Ground rent
- Maintenance of building and gardens
- Emergency call system
- Building insurance
- Active social calendar of events and exclusive discounts
- Dedicated on-site team
- Weekly domestic assistance
- Use of the on-site restaurant
What's not included?
- Electricity, heating and lighting (apartments)
- Phone / broadband
- Council Tax
- TV licence / TV service
- Home and contents insurance
What is an Assured Tenancy?
Assured Tenancy means that you agree to rent the property for a minimum term of 12 months, but after that you can leave at any time as long as you give two months written notice. We can’t ask you to leave unless you have broken the terms of the agreement.
I want to rent. What checks do you carry out and what do I need to prepare?
We’ll ask you to complete a Rental Application Pack and an Income and Expenditure form to get the information we need to do standard background checks. You’ll be asked for proof of income, savings and/or pensions, along with copies of your last three months’ bank statements. You’ll be asked to provide identification documentation that complies with the latest Government Right to Rent regulations – our sales consultants will talk you through what you need.
Do I need to pay a reservation deposit?
Yes, you will need to pay a small refundable reservation deposit to reserve the property. You will also have to pay a security deposit equivalent to five weeks rent when you move in.
What do I have to pay before moving in?
Before you can move into your property, you will need to pay the first month’s rent together with your security deposit, minus the reservation deposit you’ve already paid.
The security deposit is equivalent to five weeks rent. Don’t worry, we’ll make sure you know the exact amount you need to pay in plenty of time.
McCarthy Stone is part of the Tenancy Deposit Scheme, membership number G10625. Download the Tenancy Deposit Scheme leaflet.
What date are rental payments due?
All rental payments are due on the 1st of each month and must be paid by direct debit. Your rent includes all of the development’s service charges, ground rents and property maintenance.
It’s an affordable approach to owning a stunning new retirement home:
- You may be able to access cash tied up in your existing property (known as ‘equity release’)
- You can choose to buy a bigger percentage of the property in the future – this reduces the rent you pay
- If you want, we can buy your existing property as a part exchange
- You’ll be eligible for our free Smooth Move removal service, plus a contribution to legal and estate agent fees
The rent is set at the point of purchase. Annual rent review on the date specified in your lease will be indexed to movements in the Retail Price Index (RPI) subject to a minimum 0.5%. RPI has been in the range c.1-4% since 2013 and was 3.3% in March 2018. 3.3% is equivalent to an extra £1.98 per week for typical rent of £60 per week.
What is Part buy, part rent?
A flexible, affordable alternative to outright purchase, with all the benefits of ownership. For more information call: 0800 201 4811
How it works
You purchase a minimum 50% share in a brand new McCarthy Stone retirement property and pay rent on the part you don’t own.
Benefits include:
It’s an affordable approach to owning a stunning new retirement home
- You may be able to access cash tied up in your existing property (known as ‘equity release’)
- You can choose to buy a bigger percentage of the property in the future – this reduces the rent you pay
- If you want, we can buy your existing property as a part exchange
- You’ll be eligible for our free Smooth Move removal service, plus a contribution to legal and estate agent fees
Is private shared ownership available at all McCarthy Stone developments?
No. This offer is available at selected McCarthy Stone developments, so make sure you check with the sales team on site.
What % of the property do I have to purchase?
70% is the standard option – there are options to increase this over time, known as staircasing.
What is staircasing and how does it work?
What further costs and fees are involved You can purchase further 10% increments, based on valuation at that point. You can staircase to 100% at which point the property would be wholly owned. You would stop paying rent, but service charges and ground rent continue to be payable to McCarthy Stone.
Each time you staircase you need to plan for additional costs such as valuation fee, legal expenses, SDLT*/LTT** if applicable.
*Stamp Duty Land Tax **Land Transaction Tax (LTT) has replaced SDLT in Wales from April 2018
Do I pay Stamp Duty Land Tax (SDLT) or Land Transaction Tax (LTT) on a private shared ownership property?
You will need to pay SDLT*/LTT** on a private shared ownership property, but you may have less to pay than if you had purchased outright. You should seek advice from your solicitor to confirm how much SDLT you have to pay.
*Stamp Duty Land Tax **Land Transaction Tax (LTT) has replaced SDLT in Wales from April 2018
How much rent will I have to pay and how will that change over time with rent reviews?
The rent is set at the point of purchase. Annual rent review on the date specified in your lease will be indexed to movements in the Retail Price Index (RPI) subject to a minimum 0.5%. RPI has been in the range c.1-4% since 2013, and was 3.3% in March 2018. 3.3% is equivalent to an extra £1.98 per week for typical rent of £60 per week.

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Come and Visit Us
- 21 Jul11:00 - 14:00
Discovery Day
Mercure Letchworth Hall Hotel, Letchworth Lane, Letchworth Garden City, Hertfordshire, SG6 3NPWE’D LIKE TO GIVE YOU ANOTHER SNEAK PEAK
You’re invited to discover even more about Norton Place.
Join us at our second Discovery Day to take a closer look at our apartment plans. We’re delighted to be welcoming you in as we show you what’s in store at our new Retirement Living Plus development in Baldock, as well as share updates on what has been happening. Join us for a for tea and lunch to find out more. Feel free to bring along friends and family too.
The number of appointments are limited, to book your place call today on 0800 201 4811.
We look forward to seeing you.
Offers Too Good To Miss
Smooth Move
Nobody expects moving home to be easy, but we’re here to help you every step of the way; from the moment you make a reservation, through to the day you move in. Our Smooth Move service ensures everything goes like clockwork, which includes helping with the cost*.
To find our more please call 0800 201 4811.

"I've thought about this and there's only one word to us that describes this place and that's "Utopia", It's absolutely fantastic!"
Things to do in Baldock
Life in Baldock
This popular market town is packed with charm and character, as well as plenty to do. It has a long and interesting history and is thought to have been was founded by the Knights Templar in the 1140s. Its rich architecture includes Georgian, Victorian, Edwardian and even Art Deco buildings.
The town benefits from an array of local amenities making it ideal for retirement living, including a large Tesco Extra, a post office, library, dentist, several hairdressers and a sports centre.
Foodies will love the many independent food retailers, restaurants and pubs in the town, including an award-winning butcher, popular bakery and much-loved Italian deli. The town is also renowned for its local cider.
Out and about
If exploring is something you want to enjoy more of in retirement, then this location is hard to beat. The town’s train station provides direct services to the alluring attractions of Cambridge, London and Brighton, while the A1(M) also gives you easy access to the motorway network.
For outdoor adventures closer to home, the lovely Ivel Springs nature reserve is just next door to our proposed retirement apartments offering diverse wildlife and a number of marked walks to enjoy at your leisure.
- Conveniently situated close to these local amenities:
- Baldock Town Bowls Club
- Post Office
- The Orange Tree Pub
- Belle & Bee Beauty
Our proposed retirement apartments in Baldock will be just 0.5 miles away from the town centre with a number of high street brands, including Lloyds Pharmacy and Costcutter.
Baldock’s train station is 0.2 miles away from the new retirement development site. You can reach Cambridge by train in only 23 minutes and London King’s Cross in 42 minutes.
Getting to Location
If you are using a Sat Nav system you may need the full address of this development. The postcode may be newly created by Royal Mail and may not be accurate for some months.
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Please note that images are for illustrative purposes only. Images may include upgrades and optional extras which may be available for you to purchase at an additional cost. Please click here for further explanations. Floor plans and pricing are accurate at time of publication. Floor plans are for guidance purposes only and are subject to change. Prices may fluctuate depending on market conditions and availability.