Introducing the Greater Life Advisory Board
14 June 2012
Today McCarthy & Stone launched its new Greater Life Advisory Board, in which the members of the new non-executive advisory board are set to change attitudes to ageing gathered in London to demonstrate their commitment to the cause.
The Greater Life Advisory Board, which comprises six professionals who all have experience of making later life decisions, threw pipes, slippers, walking sticks, OAP signs and other items associated with ageing into a rubbish bin.
The new Greater Life Advisory Board members have been tasked with helping to re-imagine and re-engineer our products, services and general perceptions around ageing in a way that will help more people experience a greater life in later life.
The new non-executive advisory board members, who are all aged over 50, will help to inform new product development as well as supplement the company’s current lobbying activity in a bid to bring about positive, lasting change.
The new board members include Edwina Currie who became a Member of Parliament in 1983, where she spent 14 years and served as Minister under Margaret Thatcher in the Department of Health, responsible for public health and women’s health issues.
The picture which shows from left to right: Edwina Currie, Ian Gall, Abigail Kirby Harris, Steven Bedford, Sir Henry Every and Madeline McGill