Response to queries raised relating to our Bridgnorth proposals

11 February 2013

A number of comments regarding our proposals for a new Assisted Living Extra Care development in Bridgnorth have recently been posted in various places on our Facebook page. Unfortunately, Facebook has very limited space for us to respond to you and does not currently allow page managers to comment to the questions on the recommendations area so we are responding to these comments in full below.

The local authority for Bridgnorth voted to provide us with a resolution to grant planning permission for this development in November 2011. Our proposals included the removal of the garage and house on the site.

At the time that our proposals were considered by the planning committee, the Principal Planning Officer drew attention to the demolition of the existing house and garage. The authority’s Conservation Officer considered our proposals and commented that our plans would be an appropriate improvement and enhancement to the local Conservation Area.   

At McCarthy & Stone, we take the consultation process extremely seriously and are aware of how our schemes relate to their local environment. Before the authority voted on our plans, we wrote to 764 homes and businesses surrounding the site to invite them to a public exhibition in January 2011 which 54 people attended. Feedback opportunities were made either via our feedback forms, free post envelopes or via the project’s dedicated website.

We received 16 formal feedback responses, with the majority supporting the proposed use of the site for housing for the elderly.

We have noted other areas of concern mentioned on our Facebook Page and please see below for our response. 

I do hope this helps you understand our position in this debate. If you need any further information, please do not hesitate to contact us. We are very happy to answer any further queries directly. You can call us on 0800 919 132 or email yourenquiry@mccarthyandstone.co.uk

More information

What are McCarthy & Stone’s plans for the Salop Street site in Bridgnorth?

We plan to redevelop the Salop Street site into a high quality development of 58 privately owned, Assisted Living Extra Care retirement apartments for the over 70s, in keeping with local architecture and landscaping. Shared facilities, including a restaurant, lounge and guest suite, will be located on-site. Flexible support services will also be available through our care team, who are based on-site 24 hours a day, 365 days a year. Services will include domestic assistance, personal care, respite care and lifestyle support that can be tailored to the purchaser’s needs, whether it’s temporary support or permanent assistance.

What are the plans for The Lodge?

It is our intention to remove the house currently located on the site. At the time that our proposals were considered by the planning committee in 2011, the Planning Officer drew attention to the demolition of the existing house and garage. The authority’s Conservation Officer considered our proposals and consented that our plans would be an appropriate improvement and enhancement to the local Conservation Area.

When did public consultation take place?

We take the consultation process very seriously and before the authority voted on our proposal in 2011, we wrote to 764 homes and businesses surrounding the site to invite them to a public exhibition in January 2011. 54 people attended and we received 16 formal feedback responses, with the majority supporting the proposed plans for the site.

Why is McCarthy & Stone building another development in Bridgnorth?

The new development on Salop Street is a very different offering to our existing development in the town – and as such, appeals to a different type of home buyer. Our existing development, Farthings Court, is a Later Living scheme for the active retired. The development has been well received and 80% of properties are now sold.

The sales complex for the new development is due to open in April 2014, with first residents expected in June 2014, by which time we anticipate Farthings Court will be fully occupied.

What benefits will the Salop Street scheme offer the people of Bridgnorth?

The land on Salop Street is a prime brownfield location where development is required to address local housing needs. When complete, the development will provide a real alternative for older people living locally, bridging the gap between conventional retirement developments and residential care. The scheme will also see the creation of more than 20 permanent and part-time jobs locally.