Planning permission for retirement homes in Swanland

02 June 2017

Plans for the high-quality, age exclusive Lifestyle Living development in Swanland have been approved by East Riding of Yorkshire Council. 

The UK’s leading retirement developer, McCarthy and Stone, will develop the land on the disused White Lodge site in Tranby Lane into a specialised Lifestyle Living complex, designed for those aged 55 and over. It will include 36 luxury, low maintenance apartments, with a mix of one and two bedrooms, along with access to beautiful landscaped gardens fully maintained by McCarthy and Stone’s expert team, excellent security features, and stylish age-exclusive living solutions designed to maximise space and light. 

A provision has also been made by Duchy Homes for nine executive homes and four affordable bungalows adjacent to the development. 

Liz Green, Regional Sales and Marketing Director for McCarthy and Stone North East, commented: “We are pleased to announce that we have received planning approval for the development at Swanland. The feedback from the consultation process was extremely useful and we have worked with members of the community to develop plans that reflect their wishes, and which are sensitive to the local architecture and character of the village.” 

“The regeneration of the site which has lain unused for so long is something we are proud to be involved in. We know from our own research that 33% of homeowners aged 55 and over in the North East want to be able to downsize their home in retirement, but a lack of suitable housing options is preventing them from doing so[1]. This scheme is one of many in the region seeking to try and address this, with a positive trickle-down effect for the rest of the housing chain locally, in particular younger families.”

McCarthy and Stone estimate that the average total expenditure per year generated by its homeowners in the local economy for a scheme such as this is around £670,000 which could provide a welcome boost to nearby shops and cafes. This is 125,000 more than a general needs housing scheme, and which will provide £69,000 in council tax for local facilities.[2]

As preparations are made for McCarthy and Stone to start clearance works to the site, the developer is appealing to local people in Swanland to enter its competition to name the development. The winning entry will be granted the opportunity to attend the official opening as well as receiving a cheque for £250. 

The name can be anything from suggestions honouring local landmarks or scenery, to names that incorporate elements of the town’s rich history from years gone-by. The deadline for entries is the 30th June. Entries should be emailed to with the subject header ‘Swanland’. The competition is open to people of all ages from the local and surrounding areas but they must explain the reason for their suggestion, and include their contact details.   

Liz Green continues: “The opportunity to name the new development gives locals the chance to put their stamp on the plans, and we look forward to receiving entries over the coming weeks. We are looking forward to becoming an integrated part of the Swanland community, and we believe that our development will play a real part in helping to bring friends and family together - something we feel is important and will bring lots of positive benefits to the area.”

Included within this are local jobs. McCarthy and Stone estimate that the plans will see them employ around 60 local companies, with additional opportunities once the scheme opens. 

Selected apartments will come with their own private balconies as well as the very best in integrated high-end appliances, luxurious finishes and clever design features, like walk-in wardrobes and low profile shower sets. 

For more information about McCarthy and Stone and Lifestyle Living in Swanland call 0800 201 4739 or click here.

[1] Generation Stuck: Exploring the Reality of Downsizing in Later Life (2016)

[2] Institute of Public Care, EIA report for McCarthy & Stone (2014)

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