Much-needed retirement accommodation and new community sports facilities proposed for Alvechurch

31 October 2014

Proposed Alvechurch site

Local residents, businesses and local councillors will have an opportunity to shape new homes for older people and improved community sports facilities in Alvechurch, as McCarthy & Stone holds a public exhibition to display its early proposals for land at Birmingham Road, Alvechurch.

McCarthy & Stone, the UK’s leading developer of retirement apartments, has been working with local stakeholders and met with a number of neighbouring residents to discuss its initial plans earlier in October 2014. The public exhibition marks the next stage of the community consultation and will be held:

On: Thursday 6 November

At: Alvechurch & Hopwood Cricket Club, Rear of 6 Birmingham Road, Alvechurch, B48 7TA

Between: 3 – 7pm

McCarthy & Stone’s plans seek to redevelop this site with approximately 36 high-quality Retirement Living apartments and new homes, including bungalows, specifically designed to meet the needs of local people in later life; together with car parking and professionally landscaped gardens.

In addition, the proposals would provide new facilities for community sports use, a new pavilion for the local cricket club and car parking to support the existing nearby sports fields on The Meadows. 

The proposal site presents an ideal opportunity to introduce specialist retirement housing for local older people together with enhanced community sports facilities.  It is within close walking distance to local shops, located close to bus routes and is the only viable site in Alvechurch for much-needed retirement housing. 

The number of people aged over 65 in Bromsgrove district is predicted to rise by 67% by 2035*, demonstrating the need for specialist homes for local older people. 

Darren Humphreys, Regional Managing Director at McCarthy & Stone said:

“The site presents a unique opportunity to deliver much-needed retirement housing for older people in Alvechurch and community sports facilities. We want to hear from the local community and our future home-owners before we submit a planning application. The comments we receive will help us tailor our proposal to deliver a scheme that provides both sports facilities and retirement housing that people will want to see, enjoy and call home.”

He continued: “Increasing the housing choice for residents in later life also helps to release family-sized housing back into local markets, which helps to stimulate the housing chain and enable young families and first time buyers to have a better opportunity within the housing market.”

McCarthy & Stone is renowned for the quality of its developments that give homeowners the time and opportunity to do things they’ve always wanted to do. The apartments allow people in later life to retain their independence, close to their family and friends, in their own home suited specifically for customer’s needs, in a safe and enjoyable environment.

Residents who are unable to attend the public exhibition or would like further information can contact McCarthy & Stone project team on 0800 298 7040. Alternatively, information about the plans for Alvechurch can be found at

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For more information contact:
James Cox

t. 01962 893 874