McCarthy & Stone Honours Local Hero with Kendal Development Naming

14 April 2014

Kendal - new McCarthy & Stone development

McCarthy & Stone’s newest Assisted Living development in Kendal has been named Wainwright Court in honour of prolific guidebook author and illustrator, Alfred Wainwright MBE.

Committed to selecting a title which would have significance within the local community, the leading developer took its inspiration from Mr Wainwright who is renowned for his famous seven-volume Pictorial Guide to the Lakeland Fells which he compiled between 1952 and 1966.

Among his 40 plus other books, the Coast to Coast Walk, a 192-mile long-distance footpath devised by Wainwright, still remains popular today.

Fiona Brooks, Regional Sales and Marketing Director at McCarthy & Stone, commented: “We always try to find names for our developments that have meaning locally, and there could be no better fit for Kendal than Wainwright Court. Alfred Wainwright really loved the fells of the Lake District and we really wanted to recognise that life-long devotion by providing a fitting lasting tribute to his memory.

“McCarthy & Stone developments are designed especially to allow those in their later years the independence to enjoy the very best that life has to offer, and we believe that this is something Mr Wainwright would have very much appreciated.”

When complete, Wainwright Court will provide 60 one and two bedroom Assisted Living apartments on Webb View, off Burneside Road, designed exclusively for people who are looking to make the most out of the freedom that retirement can offer.

Assisted Living offers the independence of retaining home ownership while living in an apartment specifically designed for later life. Benefits of Assisted Living include a dedicated Estates Team, flexible domestic and personalised care packages, guest accommodation, an on-site restaurant and a lift. There is also a security entrance system plus 24-hour emergency call points providing peace of mind for both residents and their families. Assisted Living is built around the individual.

It is anticipated that the properties at Wainwright Court will be available to purchase off plan from August 2014. For more information please call 0800 201 4739.



For further press information:

Eve Parkin
Haslimann Taylor PR
0121 265 7070 / 07825 382 343