High-quality Retirement Living accommodation proposed for Solihull

11 January 2016

Following pre-application consultation with the local community, McCarthy and Stone, the UK’s leading retirement house builder, has submitted plans to Solihull Borough Council to redevelop land at 216, 218 and 220 Blossomfield Road, Solihull.

McCarthy and Stone’s plans would see the site carefully redeveloped, with a building inspired by the style of local architecture, delivering 40 much-needed Retirement Living apartments. The proposals feature an attractive design, including a traditional frontage, which positively contributes to the local area and respects and complements the surrounding architecture.

Retirement Living apartments are specifically designed to meet the needs of people in later life and include a residents’ lounge and a guest suite. There is a considerable need, both locally and nationally for this type of specialist accommodation for older people, which will also contribute to the overall housing needs of Solihull Borough Council. The local over 65s population is predicted to grow by 52% over the next 20 years.

As part of the consultation process, prior to submitting our plans, McCarthy and Stone held a public exhibition in October 2015, to which 918 local residents and stakeholders were invited to attend, as well as holding a series of individual meetings with neighbouring residents and local representatives. The proposals would provide a boost for Solihull’s economy.

An independent report published last year found that the homeowners in a typical McCarthy and Stone development spent £670,000 per year in the local economy, with nearly 80% using local shops at least once a week.

Darren Humphreys, Regional Managing Director at McCarthy and Stone commented: “We have striven to design a high-quality development which is in-keeping with the distinctive local character in terms of the use of materials, scale and massing whilst introducing housing to meet the needs of people in later life. The proposed building height is in keeping with the site’s existing buildings and other nearby developments on Blossomfield Road, to ensure the proposed building relates well to the existing street scene.

He added: “It is important that a community meets the housing needs of all its residents, and this development would help meet a local, and growing, housing need in the area. Increasing the housing choice for residents in later life also helps to release family-sized housing back into local markets, which helps to stimulate the housing chain and enable young families and first time buyers to have a better opportunity within the housing market.

People requiring further information are invited to visit the project’s website, www.mccarthyandstone-consultation.co.uk/blossomfieldroad or contact the project’s Freephone information line on 0800 298 7040.

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