McCarthy Stone appoints Alex Delamere-White as CCO
2 March 2021
McCarthy Stone, the UK’s leading developer and manager of retirement communities, has today announced the appointment of Alex Delamere-White as its Chief Commercial Officer.
Alex will be responsible for all aspects of McCarthy Stone’s sales and marketing activity as the Group seeks to capitalise on its market-leading position and drive sales growth. This includes delivering the Group’s brand strategy and purpose of championing the role, wellbeing and needs of older people, as well as progressing its move into rental and other tenures, which is providing customers with a wider range of choices to access its products and services. Alex will report directly to John Tonkiss, McCarthy Stone’s Chief Executive, and will join its Executive Committee.
Alex is currently Sales & Marketing Director at P&O Cruises, part of Carnival Corporation & plc, the world’s largest travel leisure company, where he is responsible for all customer sales for the UK’s market-leading cruise brand. Alex was appointed head of sales for Princess Cruises in 2013, and then became vice president of sales for Carnival UK in 2015. Alex’s remit was extended to include marketing, in addition to sales, for P&O Cruises in December 2018.
John Tonkiss, Chief Executive of McCarthy Stone, said: “We are absolutely delighted to welcome someone of Alex’s calibre to McCarthy Stone. He joins with a huge amount of experience from another leading business and brings considerable sales and brand-building knowledge. He is an excellent marketer who will further develop our marketing effectiveness and help us deliver our growth plan.”
Alex said: “McCarthy Stone is going through an exciting period and I am proud to join the market leader in the retirement community sector. The business showed its value during the Covid-19 pandemic by helping keep its customers safe and well. To continue to be successful and support older people we must demonstrate the value of and evolve the retirement living proposition. I look forward to using my knowledge and experience to make McCarthy Stone one of the great UK brands.”
Alex will join McCarthy Stone in early summer 2021.